Thursday 26 December 2013

Best AD campaigns of 2013

1. Volvo Trucks


The  best Ad of 2013 will undoubtedly go to Mr. Jean-Claude Van Damme for being so amazingly fearless. The Volvo Ad where Mr. Jean splits his legs between two reversing Trucks deserves a great applause. The beauty of the Ad was that Volvo didn’t bark about it’s features. Volvo simply showed how marvellous it can be.

2. Google


Innocence of friendship, Theme of India-Pakistan partition and the chaos of modern middle class life in India and Pakistan, made this heart touching Ad of Google Search a huge success in these regions. Google proved itself to be indispensible in our daily life, and the ad perfectly blended Google technology with ourselves.   

3. Dove Real Beauty 


This was the viral video hit of the year, and it won a Titanium Grand Prix at the CannesLions festival. The Ad made by Ogilvy Brazil is not scripted and hence connecting. And most importantly it showed that beauty is really a state of mind. Perfect lesson for beauty conscious  women.

4. Cherkashin Meat Factory


Witty, funny and ironical. The best feature is its editing , cinematography and the sexy girl in the hot bath robe. The Ad agency Voskhod really did a appreciating job. You will enjoy this ad and want to see it again and again, but I am not sure whether you will really go and buy the Cherkashin meat.

5. Cadbury Dairy Milk Silk

In this Ad Nimrat Kaur added to Ogilvy & Mather and the sugary Cadbury Dairy milk jingle. O&M is well-known for the Cadbury Ads, and delivered another masterpiece with this Ad. The traffic jam, a positive reaction from a girl, a grown-up guy having Cadbury and their silent interaction really clicked.

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