Headlines roaring across all news channels broadcasting the
win of AAP in 28 seats in delhi’s assembly elections giving a pause to Narendra
modi’s march to the PMO and sweeping congress out of the scene. Arvind Khejriwal all set to be the new boss
of Delhi and the spectacular debut of AAP shows that there is always a space of
change for good.
But the key is not making good agendas and strategies for a
clean government but reaching out to people and notifying them about your plan.
The “Mango men” have reinvented the wheel for connecting with the “aam janta”
of 21st century India.
Every step they took was well planned, well executed and
neat. The masterstroke of the whole saga was the name and the symbol itself. The name “Aam Admi Party” itself cuts across all
linguistic, religious, Regional and caste barriers and gave a mass
appeal for what it stood for. Every mango man could connect to it, unlike other
party who level themselves to one Region or caste. The second tram card came in
the form of its symbol, broom or “Jhadoo”. Again a very brilliant step to get
into common people’s mind. A simple tool used by every household in India. “Jhadoo”
signified many things, many ideas. From ages it stood as a representation against
waste. It also stood as a symbol of empowering common people specially women in
time of crisis. This was backed by there slogan " iss bad chalegi jahdoo", giving the common mass a new courage to hope for the best. So the combo of the name and the symbol gave AAP the best reflection.
Though Delhi favoured AAP in many circumstances, but the pre
election campaigning was done in a very fresh and innovative way. Rather than
conducting expensive rallies like other parties, AAP tried to reach out every “Moholla”
of Delhi, conducting “Nukkad sabha”, reinventing the actual way of preaching
political movement. “Nukkad Sabhas” worked really well as the candidates were really
down on the dirt of the street. How often do you see something novel like that?
Then comes the contribution of Social media. AAP so far has one of the most well
managed social media presence, with more than 2 lacs followers on
Twitter and some 8 lacs Facebook fans and recorded a whoophing insight of 2
lacs. With active Twitter and Facebook account they could easily target the modern mob of Delhi. The AAP’s anti corruption wave grew so popular that the 70,000 auto walas
of Delhi were canvassing the party to the customers. Adding to the social media publicity were the
numerous accounts of AAP in facebook.
AAP came, AAP saw, AAP defeated. The2013 Delhi assembly
elections scripted a new chapter in history, not only giving us a new direction
in politics, but also opening up fresh new trend of political publicity.
Waiting for more drama, 2014.
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