Amar Nizor Startup!

I literally believe only thing that is left in "Earth" without "Art" is "Eh....". As Angel Haze rightly says , "The true artistic expression lies in conveying emotions", art and expression go hand in hand. There was an Era where art was appreciated, but today is the era where art is marketed, bargained and sold out. 

Every dream needs a canvas, for Beethoven the canvas was silence, for Shakespeare it was the stage and for Maharnav Gogoi and team from Guwahati,  it's their plain blank Tee shirts, where they narrate stories. The busy G.S Road, Guwahati is the habitat of these artistic goons. Currently a part of three independent startups, they are our very own creative krantikaris whose story deserves to be told and heard.

Maharnav, has he introduces himself, is a serial entrepreneur, a top-notch quizzer and a friend to almost everyone he comes across!! Joining him is his College junior Jayanta, and together they created NEway Ventures. NEway ventures has three subsidiaries, Poptales, SevenTales and Get your ID.

Poptales ( www.poptales.in)  grew in very much line of a Online store which dealt in Caricatured Tees . They took it a step forward to open out retail outlets for the same. Though Poptales was not a new concept in India, their Marketing strategies nailed it, making them a forerunner in North-East India's T-shirt business. Seeing the rising demand of Folk centric  attire, they intelligently launched SevenTales, a whole new brand specially designed  to cater the market of North-East folk endorsed Caricatured Tees.  They started operating both offline (With Store outlets) and online (through E-commerce) and within a year Poptales & SevenTales managed to make a stark appeal to  it "100% POP-CULTURE" Fans. From the house of NEways also come out Get Your Id, which deals in bulk customized merchandise.  

In a age where North-East is facing Individuality crisis in Pan India, these artistic goons are giving us chance to celebrate our individuality. Guwahati is definitely not a start-up friendly city, but their steps is definitely turning. They have understood the rule of the game, Bigger the Challenges, Better is the opportunity. 

Thank you for reading!! Leave your valuable comments below. 

If you got a story to tell, an idea to share, you are most welcome to get connected to me HERE

Celebrate the Creative Revolution with The Creative Krantikari!!

AAP ka Technique.

Headlines roaring across all news channels broadcasting the win of AAP in 28 seats in delhi’s assembly elections giving a pause to Narendra modi’s march to the PMO and sweeping congress out of the scene.  Arvind Khejriwal all set to be the new boss of Delhi and the spectacular debut of AAP shows that there is always a space of change for good.

But the key is not making good agendas and strategies for a clean government but reaching out to people and notifying them about your plan. The “Mango men” have reinvented the wheel for connecting with the “aam janta” of 21^st century India.

Every step they took was well planned, well executed and neat. The masterstroke of the whole saga was the name and the symbol itself.  The name “Aam Admi Party” itself cuts across all linguistic, religious, Regional and caste barriers and gave a mass appeal for what it stood for. Every mango man could connect to it, unlike other party who level themselves to one Region or caste. The second tram card came in the form of its symbol, broom or “Jhadoo”. Again a very brilliant step to get into common people’s mind. A simple tool used by every household in India. “Jhadoo” signified many things, many ideas. From ages it stood as a representation against waste. It also stood as a symbol of empowering common people specially women in time of crisis. This was backed by there slogan " iss bad chalegi jahdoo", giving the common mass a new courage to hope for the best. So the combo of the name and the symbol gave AAP the best reflection.

Though Delhi favoured AAP in many circumstances, but the pre election campaigning was done in a very fresh and innovative way. Rather than conducting expensive rallies like other parties, AAP tried to reach out every “Moholla” of Delhi, conducting “Nukkad sabha”, reinventing the actual way of preaching political movement. “Nukkad Sabhas” worked really well as the candidates were really down on the dirt of the street. How often do you see something novel like that? Then comes the contribution of Social media. AAP so far has one of the most well managed social media presence, with more than 2 lacs followers on Twitter and some 8 lacs Facebook fans and recorded a whoophing insight of 2 lacs. With active Twitter and Facebook account they could easily target the modern mob of Delhi. The AAP’s anti corruption wave grew so popular that the 70,000 auto walas of Delhi were canvassing the party to the customers.  Adding to the social media publicity were the numerous accounts of AAP in facebook.

AAP came, AAP saw, AAP defeated. The2013 Delhi assembly elections scripted a new chapter in history, not only giving us a new direction in politics, but also opening up fresh new trend of political publicity.

Waiting for more drama, 2014.