I literally believe only thing that is left in "Earth" without "Art" is "Eh....". As Angel Haze rightly says , "The true artistic expression lies in conveying emotions", art and expression go hand in hand. There was an Era where art was appreciated, but today is the era where art is marketed, bargained and sold out.
Every dream needs a canvas, for Beethoven the canvas was silence, for Shakespeare it was the stage and for Maharnav Gogoi and team from Guwahati, it's their plain blank Tee shirts, where they narrate stories. The busy G.S Road, Guwahati is the habitat of these artistic goons. Currently a part of three independent startups, they are our very own creative krantikaris whose story deserves to be told and heard.
Poptales ( www.poptales.in) grew in very much line of a Online store which dealt in Caricatured Tees . They took it a step forward to open out retail outlets for the same. Though Poptales was not a new concept in India, their Marketing strategies nailed it, making them a forerunner in North-East India's T-shirt business. Seeing the rising demand of Folk centric attire, they intelligently launched SevenTales, a whole new brand specially designed to cater the market of North-East folk endorsed Caricatured Tees. They started operating both offline (With Store outlets) and online (through E-commerce) and within a year Poptales & SevenTales managed to make a stark appeal to it "100% POP-CULTURE" Fans. From the house of NEways also come out Get Your Id, which deals in bulk customized merchandise.
In a age where North-East is facing Individuality crisis in Pan India, these artistic goons are giving us chance to celebrate our individuality. Guwahati is definitely not a start-up friendly city, but their steps is definitely turning. They have understood the rule of the game, Bigger the Challenges, Better is the opportunity.
Thank you for reading!! Leave your valuable comments below.
If you got a story to tell, an idea to share, you are most welcome to get connected to me HERE
Celebrate the Creative Revolution with The Creative Krantikari!!
No comments:
Post a Comment