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Itanagar Zoo. 

Best AD campaigns of 2013

1. Volvo Trucks

The  best Ad of 2013 will undoubtedly go to Mr. Jean-Claude Van Damme for being so amazingly fearless. The Volvo Ad where Mr. Jean splits his legs between two reversing Trucks deserves a great applause. The beauty of the Ad was that Volvo didn’t bark about it’s features. Volvo simply showed how marvellous it can be.

2. Google

Innocence of friendship, Theme of India-Pakistan partition and the chaos of modern middle class life in India and Pakistan, made this heart touching Ad of Google Search a huge success in these regions. Google proved itself to be indispensible in our daily life, and the ad perfectly blended Google technology with ourselves.   

3. Dove Real Beauty 

This was the viral video hit of the year, and it won a Titanium Grand Prix at the CannesLions festival. The Ad made by Ogilvy Brazil is not scripted and hence connecting. And most importantly it showed that beauty is really a state of mind. Perfect lesson for beauty conscious  women.

4. Cherkashin Meat Factory

Witty, funny and ironical. The best feature is its editing , cinematography and the sexy girl in the hot bath robe. The Ad agency Voskhod really did a appreciating job. You will enjoy this ad and want to see it again and again, but I am not sure whether you will really go and buy the Cherkashin meat.

5. Cadbury Dairy Milk Silk

In this Ad Nimrat Kaur added to Ogilvy & Mather and the sugary Cadbury Dairy milk jingle. O&M is well-known for the Cadbury Ads, and delivered another masterpiece with this Ad. The traffic jam, a positive reaction from a girl, a grown-up guy having Cadbury and their silent interaction really clicked.

AAP ka Technique.

Headlines roaring across all news channels broadcasting the win of AAP in 28 seats in delhi’s assembly elections giving a pause to Narendra modi’s march to the PMO and sweeping congress out of the scene.  Arvind Khejriwal all set to be the new boss of Delhi and the spectacular debut of AAP shows that there is always a space of change for good.

But the key is not making good agendas and strategies for a clean government but reaching out to people and notifying them about your plan. The “Mango men” have reinvented the wheel for connecting with the “aam janta” of 21^st century India.

Every step they took was well planned, well executed and neat. The masterstroke of the whole saga was the name and the symbol itself.  The name “Aam Admi Party” itself cuts across all linguistic, religious, Regional and caste barriers and gave a mass appeal for what it stood for. Every mango man could connect to it, unlike other party who level themselves to one Region or caste. The second tram card came in the form of its symbol, broom or “Jhadoo”. Again a very brilliant step to get into common people’s mind. A simple tool used by every household in India. “Jhadoo” signified many things, many ideas. From ages it stood as a representation against waste. It also stood as a symbol of empowering common people specially women in time of crisis. This was backed by there slogan " iss bad chalegi jahdoo", giving the common mass a new courage to hope for the best. So the combo of the name and the symbol gave AAP the best reflection.

Though Delhi favoured AAP in many circumstances, but the pre election campaigning was done in a very fresh and innovative way. Rather than conducting expensive rallies like other parties, AAP tried to reach out every “Moholla” of Delhi, conducting “Nukkad sabha”, reinventing the actual way of preaching political movement. “Nukkad Sabhas” worked really well as the candidates were really down on the dirt of the street. How often do you see something novel like that? Then comes the contribution of Social media. AAP so far has one of the most well managed social media presence, with more than 2 lacs followers on Twitter and some 8 lacs Facebook fans and recorded a whoophing insight of 2 lacs. With active Twitter and Facebook account they could easily target the modern mob of Delhi. The AAP’s anti corruption wave grew so popular that the 70,000 auto walas of Delhi were canvassing the party to the customers.  Adding to the social media publicity were the numerous accounts of AAP in facebook.

AAP came, AAP saw, AAP defeated. The2013 Delhi assembly elections scripted a new chapter in history, not only giving us a new direction in politics, but also opening up fresh new trend of political publicity.

Waiting for more drama, 2014.